With my expertise in B2B email copywriting, I create tailored email copy that nurtures leads and build relationships, identifying and mapping the most effective messaging and content to each stage in the customer journey, from awareness to consideration, purchase and re-engagement.
What does email look like throughout the customer journey? Here are some examples:
Awareness
Welcome emails, newsletters, educational content
Consideration
Customer success stories, product demos, comparison guides
Decision stage
Promotional offers, free trials/consultations, abandoned cart emails
Re-engagement/”We miss you” emails
Promotional offers, improvements, personalised recommendations
Please note: Some client projects are password protected to ensure confidentiality.