The 5 magic elements of successful whitepaper writing
The classic whitepaper is still a hard-hitter in B2B marketing. Here’s how to write a great whitepaper that hooks readers and leaves them feeling like they’ve learnt something of value.
From newsroom to copy desk: why journalists make the best copywriters
There’s a good reason why the journalism to marketing career shift is a common one. Here’s why you should hire a trained journalist as your next content writer.
4 smart uses of AI for copywriters and content writers (and why it’s a ‘mule’ and a not a ‘muse’)
AI won’t replace human creativity in copywriting and content writing (yet), but, if used correctly, it can be a nifty efficiency-driving tool.